Kimba
Benjamin Tollady Design helped Madman Entertainment promote the DVD release of Kimba the White Lion across Australia with this compelling little Flash website.
Madman is one of Australia’s leading independent entertainment distribution and rights management companies. They specialise in the wholesale distribution of video and DVD movies into retail and rental stores throughout Australia and New Zealand.
Working directly for Madman Entertainment, I developed several ‘mini sites’ to promote the launch of various titles, helping build anticipation amongst their customers for the impending release.
Animation and interactivity through Flash & XML
Flash was chosen as the development tool for Kimba the White Lion to enable rich interactivity and animation in keeping with the nature of the subject matter. Elements of the packaging art were used and subtly animated to bring the site to life.
Release information for the initial and subsequent releases was managed through the Flash interface via XML, pulling information directly from Madman’s catalogues to eliminate the need for repeated manual updates by the Madman staff.
